Strategic Change Management

Executive Summary Strategic Change Management has become a strategic role of leaders in various organizations. Various business organizations have come to appreciate the need for change and have designed various methods and approaches of managing change.Advertising We will write a custom report sample on Strategic Change Management specifically for you for only $16.05 $11/page Learn More It has downed on the management that the market competition requires leaders to embrace change and ensure that they are creative in order to manage market competition. The firm should bring all stakeholders on board and each given a role to play in the process of change management and implementation. The model that firms would use in implementing change is Kurt Lewin Model of unfreeze, change and then freeze. Value based organization is the approach to monitor the implementation of change. The strategies must be implemented in an appropriate time to yield good results. I ntroduction Change is one of the most important factors that an organization must take into consideration when drawing its strategic goals and objectives. Daft (2009, p. 37) simply says that Change is constant. This statement is intriguing yet it is the best philosophical definition of change. The idea that change is constant raises a number of questions. However, from an analytical perspective, change is always inevitable. Daft argues that change brings nothing new in the organization. It only enhances what is already in existence. McCarthy and Eastman (2010, p. 23) say, â€Å"the overarching purpose of change management is to accelerate the speed at which people move successfully through the change process so that anticipated benefits are achieved faster.† As such, change should not be viewed as a shift from the norm. The only issue is that it brings new methodologies of handling the daily activities. In his book, The Rise and Fall of Strategic Planning, Henry Mintzberg (19 94), reprimanded himself and others for their sightless adherence to the strategic forecast practice. His disputation rests with the exploration of the authoritative scientific explanation of the future. He demonstrates how planning can asphyxiate obligation, constrict an organization’s dream, make change unfeasible, and lead to the politicization of the affairs of the organization.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More His point is based on the principle that analysis is not synthesis. Therefore, strategic planning is not strategy formulation (p. 321). According to this scholar, many managers would agree that change is one of the defining external factors that influence the operations of the organization. The management is always faced with various problems that would demand changes to solve them. As a starting point, Griffin (2000) classifies the word management as a set of activities, including planning and decision-making, organizing, leading, and controlling, directed at an organization’s resources that is, human, financial, physical, and informational, with the aim of achieving organizational goals in an efficient and effective manner (p. 6). In the definition, several key concepts are used. Foremost, it is comprehended that management applies uniformly to public, private, nonprofit, and religious organizations. Murphy (2002) was of the view that management is an organizational phenomenon and not exclusive to the world of profit organizations (p. 7). Implementers of Change Individuals charged with the responsibility of implementing changes influence the process. As Anderson (2011, p. 16) says, in most companies, the initiators of change are always part of implementers. In this regard, a number of implementers of change exist. Some are discussed in the subsequent sections. The Management McGregor (1957) in his book The Human Side of Enter prise stated that the management is severely hampered today in its attempts to innovate with respect to the human side of enterprise. This is due to inadequacy of conventional organizational theory (p. 245). The management plays a very important role in the implementation of change in the organization. Given its role of co-coordinating and controlling, the unit has the duty of explaining change to employees and directing them on how these change strategies would be addressed. As such, they have the responsibility of understanding the strategies before explaining them to employees. They are also the financiers of the policies of the organization. They have a role of ensuring that proper finances are allocated towards the implementation of the strategies.Advertising We will write a custom report sample on Strategic Change Management specifically for you for only $16.05 $11/page Learn More General Employees Sharma (2008, p. 26) says that employees have the greatest role to play in the implementation of change strategies. They are the implementers of the firm’s strategies. They have a duty of ensuring that they understand the organizational objectives. They should therefore know how to intertwine the change strategies with the general goals and objectives of the firm. They would receive the policies from the management and implement them in a manner that would generate maximum benefits to the firm’s customers and shareholders. The Recipients of Change As explained above, these individuals are neither the initiators nor implementers of change. Recipients of change may not necessarily involve those individuals that do not have a role in the initiation or implementation of change. According to some scholars, both the initiators and implementers of change may be viewed as the recipients of the change if they are affected by change policies, which is always the case. As such, all stakeholders may be considered recipients of c hange under different contexts. The management would be the recipient of change if it affects the general growth of the firm either positively or negatively. The employees would be recipients if the process would result to benefit increment or change of position held in the firm. Customers would definitely be the recipients through the benefits they would receive from the changed strategies of the firm. The competitors would be recipients if the change would also force them to redefine their own strategies. The government would be the recipient if the change would result to a downward or upward adjustment of the tax they receive from the firm. The organization as a whole would also be considered a recipient of change.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is because the organization would be forced to come up with changes in the production levels and styles and the general new product proposition it would assume in the market. The structures would also feel the effects of change. In every organization, various structures are always put in place to serve various tasks. For instance, the structures put in place at the sales unit would be affected by new changes. The structures may need to be reorganized to reflect the new picture of the firm. Generally, the entire system would have to be restructured. The new design would have to redefine the relationship of the stakeholders in the organization and the new roles that they would play. In the implementation process, care should be taken to avoid chaos at all the stages. Chaos can be the most destructive factor in change management. Chaos, as defined in an older dictionary, is a condition of utter disorder and confusion as the unformed primal state of the universe (Funk and Wagnalls, 1940, p. 208). In a more recent attempt to define the concept, Coveney and Highfield term it as unpredictable and apparently random behavior in dynamic systems (1995, p. 425). In the latter definition, we can see a loosening of the fixed order of the world that was embedded in the first definition. Such scientists as Newton who accepted a fixed-order world as the ideal of objective knowledge laid the foundation (Prigogine, 1996, p. 2). A tenet of the Industrial Age was that some grand design of the universe that needed to be discovered existed. However, current writers and thinkers in the area of systems thinking and Chaos Theory argue that no such fixed design exists. In fact, writers such as Prigogine (1996) now define chaos as the behavior of systems in which close trajectories separate exponentially in time (p. 201). It is therefore the role of everyone to understand the need for change and cooperate in the process of its implementation. This would ensure smooth process of chan ge implementation. Strategies Available for Change Management Government Office for the South West (2004, p. 43) state that it is worth recalling what we are trying to achieve. It should be clear to the team why change is important and what it would achieve. There are giant American companies that were brought to their feet due to either the failure to adopt changes that were needed or poor implementation of change. Whichever the case, the underlying fact is that change is a fixed factor in any organization whose implementation should be done in a conscious manner that would make the firm remain competitive in the market. Rogers Adopters Theory provides the best available strategies for change management. The categories are as follows: Innovators This strategy requires individuals who have a great desire for new ideas. It requires audacity and the willingness to pay the consequences of change. When implemented, the firm would implement changes as soon as they are availed in the busi ness environment. This strategy would be the best for any organization, but the consequences may outweigh the benefits. As such, many firms shy away from it because of the possible negative consequences. The popularity of this strategy is rated at 2.5 percent. Early Adopters Early adoption theory would involve embracing change early enough to be able to reap maximally from it, but after analyzing the consequences that are involved. Early adoption is good, but as innovators, a firm may not have reference to other firms which had implemented the strategy before. As such, many firms would shy away from it for the fear of the unknown. However, given the nature of many organizations, this would be the best strategy that should be employed by in the process of managing change. Early Majority The early majority would adopt change before the average members, but will take precautions by keenly monitoring how the innovators and early adapters were affected by the changes. Although very popul ar, this strategy is dangerous to an innovative company, such the Coca Cola Company because by the time it would be implementing the change, it might be too late to be competitive in the market. Late Majority Late majority are individuals who appreciate that change is necessary, but would want to evade any negative consequences. They would therefore wait for others to implement change and confirm that the consequences are positive. They prefer going through the trodden path. This strategy may not work for companies such as Coca Cola because this industry is very dynamic and by taking this approach, it would always be several steps behind market standards. Laggards Kratschmer (2011, p. 19) describes this category of individuals as tradition keepers. They would want to maintain status quo, and because of this, they would fight any change in the organization. This may not be considered a strategy for change management, but passes as one because it seeks to fight change. Those who hold this strategy would always be suspicious of change and all the change agents. This is the worst strategy of change management. Role of Stakeholders Sirkin, Keenan, and Jackson (2005 p. 2) observe that managing change is tough, but part of the problem is that there is little agreement on what factors influence transformation initiatives. As stated above, the best strategy would be the early adoption. Various stakeholders would have different roles in this strategy. The management has the duty to understand the concept put forth in the specific change item in order to create awareness among employees. The management is also responsible for funding the entire process of change implementation. The employees should be flexible enough to adjust to issues concerning change management. They have the responsibility of positively responding to change and ensuring that the policies of change are well taken and are appropriately implemented. The government, though it may not have direct respons ibility, should ensure that the business environment is kept safe. Top Down Model: System of Change Implementation A system refers to a collection of different units or subsystems, which work as a unit to accomplish a given objective. Companies such as Coca Cola are made of a system of different stakeholders, each with different duties aimed at ensuring the firm’s strategic goals and objectives are achieved. The diagram below shows the stakeholders in this system, as well as how they are related. As shown in the above diagram, the system involves all the members of the organization in their various capacities. In this system, change would be effected from the top management and the lower cadre employees would be doing the implementation activities. The system should be well coordinated in a way that no unit will clash with the other in the process of implementation of change strategies. The management must clearly set the overall goals and objectives of the firm. This should be made known to all members of the organization. The overall objective would be to create a positive differential change to customers. The management would therefore create a system that would act as a wheel. The management, both top and mid level management, would form systems while the junior employees would form subsystems. In this wheel, the management should transfer a desirable rotation to the employees, which would make them rotate customers in favor of the organization. This is demonstrated in the diagram below. All members would share the new objectives, which would redefine the mission of the firm. As seen in the case study, the last and very important part is the implementation of the shared mission. The management should identify various teams and assign them different roles that would help accomplish the objective of the organization. The management should consider developing units in the firm, with each unit having its own specific duties. The stakeholders should fi t into the units, with each unit having specified role to play in the overall policy implementation process. The management can also consider having each specific stakeholder assigned his or her own role in the firm. The objective should be achieved within a specified period. Resistance to Change In many occasions, change would meet a lot of resistance from those who want to maintain status quo. They would ensure that all efforts are directed towards derailing change. Change can be resisted in a number of ways. The first type of resistance to change may involve adoption of the laggard approach. Such an individual would try to cling to the traditional ways of operation as much as possible. Another approach may involve refusal to cooperate in the process of working as a system to implement change. The management can also resist change by failing to advocate for the same to employees. They can also resist change by failing to allocate enough finances for change policies. The best way t o manage any form of resistance is to make every member of the organization understand the need for and the urgency with which change is needed. The management should ensure that all stakeholders are brought on board in the process of implementing change. They should be allowed to share their views and fears about change so that the concerned authorities may address it. Appropriate Model for Change A number of models for change are used by various organizations, given different scenarios. Some of the most popular models of change include ADKAR Model for change, Stephen Covey Seven Habits Model, Kubler Ross Stages of Change and Kurt Lewin’s Strategy of Unfreeze-Change-Refreeze. These strategies are suitable in different scenarios. They have their own advantages and disadvantages that make each most suitable in different applications. Given the scenario of Coca Cola, the best model would be Kurt Lewin’s three staged Model of Change Management of Unfreeze, Change, and the n Freeze. Unfreeze is the first stage where the firm would need to appreciate that given the current market forces, there is need for change. As such, every member of the organization prepares psychologically for a possible change. After unfreezing, the next step is change. The members, having accepted the need for change, would embrace the same and adopt new strategies brought about by change. The freezing stage, also known as refreezing, involves establishing stability after the adoption of change. Strategies for Implementation of Change Model There are measures that should be put in place to ensure that the implementation of change model is successful. The first measure is that there should be a clear procedure of monitoring change. Baekdal, Hansen, Todbjerg and Mikkelsen (2006, p. 7) observe that all models are guidelines. You should always evaluate the relevance of each individual step vs. your situation and your project. Large projects often demands detailed analysis and docum entation, while small projects can be finished with much lesser work. The concerned individuals should know the basis of objectives and goals of the organization. With this, they should assess the effect of change against what was expected. The second measure is that the implementing parties should have a clear timeline for the achievement of various objectives. There should be regular meetings to review the success of the organization. Another measure is that the management should set short-term manageable objectives to be achieved within a given timeline. A mechanism through which objectives would be measured should exist. This way, it would be easy for the management to determine if the implementation process is effective or if some changes might be necessary. Above all, the stakeholders should all be made to appreciate the need for change and the potential benefits that may accrue from the same. Conclusion In a business set up, the top management is always under a constant chall enge of planning how to manage change. Strategic change management has become one of the strategic duties of a firm. It is considered strategic because it affects the entire firm from the top management to the junior most employees, as well as all the departments of the firm. Change management is considered strategic because, just like strategic goals and objectives, change should be initiated by the top management of the organization and channeled to other employees of the organization. Older members of the society, especially those that have already used to a certain way of doing things, may not find it easy to shed their normal ways of approaching their duties. They are used to the normal methods and fear that they may not be in a position to adapt to these changes fast enough and as such would be seen as incompetent. Change must involve all stakeholders in the organization for success to be achieved. The management must incorporate all its stakeholders and assign them different roles in the process of implementing change. Kurt Lewin’s three staged Model of Change Management of Unfreeze, Change, and then Freeze is the best strategy of implementing change in organizations. List of References Anderson, M 2011, Bottom-Line Organization Development: Implementing and Evaluating Strategic Change for Lasting Value, Elsevier, Burlington. Baekdal, T, Hansen, K, Todbjerg L Mikkelsen, H 2006, â€Å"Handle change management projects more effectively† Change Management Handbook, Vol. 1, no. 27, pp 7-57. Coveney, P Highfield, 1995, Frontiers of Complexity: The Search for Order in a Chaotic World, Fawcett Columbine, New York. Daft, R 2009, Organization Theory and Design, Cengage Learning, New York. Government Office for the South West 2004, â€Å"Resource Efficiency and Corporate Responsibility: Managing Change, How to Manage Change in an Organization†, Envirowise and Government Office for South West, Vol. 3, no. 11, pp 10-27. Griffin, R 2002, Manag ement, Houghton Mifflin, Massachusetts. Kratschmer, P 2011, Organizational Culture is Highly Resistant to Change: Discuss, GRIN Verlag, New York. McCarthy, C Eastman, D 2010, â€Å"Change Management Strategies for an Effective EMR Implementation,† Healthcare Information and Management Systems Society, Vol. 1, no. 39, pp 20-41. McGregor, D 1985, The Human Side of Enterprise, McGraw-Hill, New York. Mintzberg, H 1994, The Rise and Fall of Strategic Management, The Free Press, New York. Murphy, R 2000, Strategic Management vs Strategic Leadership: Untying the Gordian knot. Published Proceedings, Academy of Administrative Sciences and Business Conference, Vol. 2, no. 2, pp 89-112. Prigogine, I 1996, The End of Certainty: Time, Chaos, and the New Laws of Nature, The Free Press, New York. Sharma, R 2008, Change Management, Tata McGraw-Hill Education, New Delhi. Sirkin, H Keenan, P Jackson, A 2005, â€Å"The Hard Side of Change Management†, Harvard Business Review, Vol. 3, no. 4, pp 1-18. This report on Strategic Change Management was written and submitted by user Sonia Sutton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Historical Events essays

Historical Events essays In the Baroque Period, there were many changes in belief, science, art, and music. Up to this period, the church controlled everything. The church had an influence over everything. This period could be described as the period when people start to change their ways. Now I will tell you about some of the very important people of this period. Sir Isaac Newton was a very important person in our history. Newton discovered how gravity and inertia work together to keep planets in their regular orbit in space. Also, Newton had a very mathematical mind. He was always solving math equations that had others baffled. Plus, he made new equations, which have helped our society by giving us better education and technology. That is enough about Sir Isaac Newton, now I am going to tell you about architects. There were many famous architects during this period. The first architect I will mention is Carlo Maderno. Maderno is famous for the Santa Susanna building in Rome, Italy. Giacomo Della Porta was famous for the Vignola building also in Rome, Italy. The last one I have to tell you about is Gian Lorenzo Bernini. Bernini did the Palazzo Chigi-Odescalchi that also stands in Rome, Italy. I am sure there were many other architects than what I mentioned in this paragraph, but these are a few of the standout architects of the Baroque Period. The Baroque Period was very much a changing time and turning point for culture in Europe and the colonies. There will probably never be a period like this again. ...

Annual Report of Alto Metals Limited Free-Samples for Students

In your Evaluation of the Company’s Performance, you should take account of Relevant Information in the Annual Reports Explanations for the level of Profits generated from assets and how the level varied annually between 2014 and 2016. The overall assets of Alto Metals are mainly evaluated in the essay, where the company’s overall return on assets is being evaluated. The overall annual report of Alto Metals Limited is mainly identified as the most viable document, which depicts the financial position of the company. However, the company mainly aims in discovering and acquiring gold mines for improving its profitability mining company. The company also aims for searching uranium object, which could develop more uranium mining facilities. The company has mainly conducted projects for search new depicts and mining for gold. Moreover, the revenue of the company has mainly increased from 2014; however, a sudden decline was witnessed in 2016. The company does not have any kind of constant revenue, which could support its constant increase in expenditure. The overall return on assets of the company has mainly improved from 2013 to 2016. Where the first ROA was mainly at -11.39%, -44.04%, -97.04% and then in 2016 it reached to -25.82%. This overall return on assets has mainly depicted efficiency of the company to utilise its assets. In addition, the improvement of ROA is mainly identified during 2016, where a decline in retune on assets from -97.04% went to -25.82%. The improvement in return on asset is seen to increase by 73.4% in 2016 as compared to 2015. This mainly suggested that increased improvement depicted by ROA states the effective measures taken by the company to support its activities. Weygandt, Kimmel & Kieso (2015) stated that investors by using the return on assets could effective identify efficiency of the company to attain the required revenue by using the same capital. On the other hand, Damodaran (2016) criticises that ROA does not allow the investors to determine the risk associated with investment and only portray the level of revenue attained by deploying certain fixed assets. The three-asset category and one income statement category could be evaluated, before actually seeing the return on assets of the company. The asset class, which needs effective inspection, are cash, property, and inventories. The evaluation of these three categories is mainly essential by the investors before seeing the return on assets. In addition, the income statement that needs to be evaluated is the sale of goods and products.   The overall evaluation of cash, property, and inventories could mainly help the identifying the financial capability of the company. Vogel (2014) mentioned that evaluation of inventory could mainly allow the investor in identify the overall capital blockage in inventory store. On the other hand, Damodaran (2016) criticises that the evaluation of inventory does not allows the investor to detect the actual financial position; instead it helps in depicting ht cash generating capacity of the company. There is relevant different scale from 1-10, which could be used in valuing the overall return on assets of Alto Metals Limited. In addition, the return on assets of Alto Metals Limited is mainly at -25.82%, which could be rated in the scale of 1. This scale 1 mainly depicts that overall results of retune on assets is very unsatisfactory. This unsatisfactory outcome is mainly due to the negative ROA of Alto Metals Limit. The company has not being conducting any kind of sales from 2012 to 21016, which is mainly declining its ability to utilise its assets. In addition, relative decline in total assets could also be witnessed, which is due to the sales of asset conducted by the company during 2016 fiscal year (Vogel, 2014). There are relevantly no ratios, which could be identified from annual report of Alto Metals Limit in 2016. This financial information of the company has effectively reflected in the real world, as no revenue was generated from operations, which led to loss. The company effectively uses Accounting policies which is been laid down by AASB. There is not significant change in the overall accounting policies. Furthermore, the Director and CEO Reports mainly depict the loses, which is continuously incurred by the company due to non-commencement of adequate operations. There is no limitation of the financial statement of the company as, it complies with all the relevant accounting method, which is been depicted by the AASB (Brigham & Ehrhardt, 2013). Brigham, E. F., & Ehrhardt, M. C. (2013).  Financial management: Theory & practice. Cengage Learning. Damodaran, A. (2016).  Damodaran on valuation: security analysis for investment and corporate finance  (Vol. 324). John Wiley & Sons. Deboeck, G., & Kohonen, T. (Eds.). (2013).  Visual explorations in finance: with self-organizing maps. Springer Science & Business Media. Overview, C., Secretary, D., Directory, C., Shareholders, T., Governance, C., & Information, I. et al. (2017).  Focus on gold exploration in Australia | WA Mining.  Gold Focussed WA Mining Exploration Company. Retrieved 29 April 2017, from https://altometals.com.au/ Vogel, H. L. (2014).  Entertainment industry economics: A guide for financial analysis. Cambridge University Press. Weygandt, J. J., Kimmel, P. D., & Kieso, D. E. (2015).  Financial & Managerial Accounting . John Wiley & Sons.

Johnny Cash, a description of addiction Essay Example | Topics and Well Written Essays - 250 words

Johnny Cash, a description of addiction - Essay Example ant point made in the biography is the loss which was caused by his addiction as he lost his family, his prestige and even his fans through missed concerts as he was feeding his addiction. While he realized that his addiction was costing him tremendously, he was unable to beat it until he recognized that his own spirituality and belief would help him get over it. After going through every drug he could possibly get his hands on, from alcohol and amphetamines to clinical pain killers, he understood that the drugs were not helping him at all. While they might take his pain away and allow him to forget about the pressures of life as a celebrity, they did not resolve the situation and the benefits brought about by them were only temporary. On the other hand, the damage they cause was permanent and irreversible. While the drugs were powerful indeed the only way he was able to deal with his dependence was to replace them and conquer them with something even more powerful, i.e. his spiritua lity and the relationship he was able to develop with

The Populations Future in the Homeless Shelter Assignment - 1

The Populations Future in the Homeless Shelter - Assignment Example This paper illustrates that experiences of the subpopulation, which identify barriers to change in the people’s lifestyle, explain Declan’s position that the group of people has a limited chance of escaping homelessness. Financial barriers are one reason because while people of the low economic class are homeless, as malnutrition among the subpopulation suggests, health complications such as communicable diseases and chronic diseases further burden members of the subpopulation and they have to spend their limited earnings on healthcare. Drug abuse, another major challenge that the subpopulation faces, also constrains the people’s financial stability and therefore limit their chances of affording shelter. Members of the subpopulation also report cases of mental illness, a condition that reduces a person’s rationale to the extent of not perceiving benefits of living in a home. Declan, therefore, knows that the population has a limited chance of escaping home lessness because of the characteristics of the population that sustain the homelessness condition. Depression disorder is the mood disorder to which Declan should pay particular attention when assessing his clients because of the relatively high significance of the disorder among the subpopulation, relative to other disorders. Maurer and Smith identify the significance of the disorder among homeless people, report an incidence rate of about 50 percent and recommend that care personnel that works with the subpopulation should occasionally assess for depression. Empirical data on mood disorders also identifies relative significance of depression disorder over other mood disorder. A study by Hodgson, Katherine, Shelton, Marianne, Bree, and Los also identifies the significance of depression as a mood disorder. While considering the prevalence of three mood disorders, the authors only identify the prevalence of depressive disorder over a week’s interval with zero percent prevalenc e rate for dysthymia and bipolar I-II disorder.

Ethical Issues in Management Essay Example for Free

Ethical Issues in Management Essay Every so often we hear the phrase â€Å"Business is business and a cup of tea is a cup of tea†. The contemporary business managers think quite on the contrary. Morals and ethics are the new paradigm and have taken the driving seat in the day to day working of the Management. Ethics contains code of conduct for a person to blend with others keeping in view the righteousness and goodness of the trade; whereas, morals are not primarily written but acted upon by most of society with rectitude. The modern manager faces several issues on the moral and ethical front as more teamwork is required to accomplish collective goals. Fraud, discrimination, nepotism, false marketing in advertorial manner is the name of the game for unethical pseudo professionals and to cope with them always remain a challenge for the socially and ethically responsible manager. The moral values of a professional lie deep within, starting with the core communications between his superiors, peers and subordinates. The levelheaded working style of a manager speaks volume of not only his good ethical behavior but also keen sense of judgment and ability to lead his subordinates in a fair and square manner. An ethically responsible manager not only tells people what to do but shows them how to do it. A Manager must be the role model to other employees of the company; therefore, he is accountable for the training and guidance of his coworkers and associates. The management must device an ethical education management and assessment of behavioral integrity of the employees to extract more productivity (Wankel, 2011). It is rightly said that â€Å"Charity begins at home†, the same is applied to morals of the management. Ethically responsible management practices enforced by a company ensure that the company declines any shady business practices and eventually fraudulent functioning of the employees. The old business model has drastically changed over the years as accountability and transparency have become norms of progressive business (Carroll, 2012). In this context, the burden on the shoulders of whistles blowers have increased radically. They should be encouraged to report organizational misconduct in any form or manifestation. It is the responsibility of the management to encourage its employees to report any fraud or delinquency. Fortification of the whistle blower from coworkers is the responsibility of the company also which in return shall endorse the trust of the employees on the management. There are many example of ethical dilemma which arises due to the fact that the people in power not realize the repercussion of their decisions. Although society gives so much for the business to prosper, mostly none is returned to the society. A classical example would be the industrial waste coming out of a process industry which gravely affects the flora and fauna of the milieu. The decision of the management to spill industrial drainage without treatment is a solemn ethical breach. The environmental agencies have formalized various codes and standards like OSHAS which should have been followed prior to any drainage of detrimental waste water. Ethically responsible management practices and social issues bear close rapport. Hence the management must always have an insight to resolve these issues as they are always involved in dealing with the community directly or indirectly related to the business. The managers may have to take stern decisions to alleviate unethical demeanor yet it is bound to return back in folds.

Steve Jobs :: essays research papers

Steve Jobs Born 1955 Los Altos CA; Evangelic bad boy who, with Steve Wozniak, co-founded Apple Computer Corporation and became a multimillionaire before the age of 30. Subsequently started the NeXT Corporation to provide an educational system at a reasonable price, but found that software was a better seller than hardware. Steven Paul, was an orphan adopted by Paul and Clara Jobs of Mountain View, California in February 1955. Jobs was not happy at school in Mountain View so the family moved to Los Altos, California, where Steven attended Homestead High School. His electronics teacher at Homestead High, Hohn McCollum, recalled he was "something of a loner" and "always had a different way of looking at things." Going to work for Atari after leaving Reed College, Jobs renewed his friendship with Steve Wozniak. The two designed computer games for Atari and a telephone "blue box", getting much of their impetus from the Homebrew Computer Club. Beginning work in the Job's family garage they managed to make their first "killing" when the Byte Shop in Mountain View bought their first fifty fully assembled computers. On this basis the Apple Corporation was founded, the name based on Job's favorite fruit and the logo. Steve Jobs innovative idea of a personel computer led him into revolutionizing the computer hardware and software industry. When Jobs was twenty one, he and a friend, Wozniak, built a personel computer called the Apple. The Apple changed people's idea of a computer from a gigantic and inscrutable mass of vacuum tubes only used by big business and the government to a small box used by ordinary people. No company has done more to democratize the computer and make it user- friendly than Apple Computer Inc. Jobs software development for the Macintosh re-introduced windows interface and mouse technology which set a standard for all applications interface in software. Two years after building the Apple I, Jobs introduced the Apple II. The Apple II was the best buy in personal computers for home and small business throughout the following five years. When the Macintosh was introduced in 1984, it was marketed towards medium and large businesses. The Macintosh took the first major step in adapting the personal computer to the needs of the corporate work force. Steve Jobs was considered a brilliant young man in Silicon Valley, because he saw the future demands of the computer industry. He was able to build a personal computer and market the product. His innovative ideas of user-friendly software for the Macintosh changed the design and functionality of software interfaces created for computers. The Macintosh's interface allowed people to interact

Economic Analysis Of An Oligopoly Market Structure

NEW YORK – Feeling bad about the economy? Indulge a little, have a soda. Marketers at Coca-Cola Co. and PepsiCo Inc. are counting on that sentiment to appeal to consumers overwhelmed with a drumbeat of bad economic news. â€Å"What people want to do is pause and refresh,† said Coca-Cola chief marketing officer Joe Tripodi. Pepsi, the world's second-largest soft drink maker, launched a new marketing campaign at the beginning of the year, while No. 1 Coke launched its campaign three weeks later.Soda makers, who have seen their highest-profile products lose ground to energy drinks and pricey bottled water in recent years, are turning away from the lifestyle marketing that has dominated the soda wars. Now, they hope to draw customers back to the old favorites with a simple lure: they're cheaper — or at least a better value. Coke's campaign includes 16-ounce plastic bottles of Coke, Coke Zero, Diet Coke, Sprite and Fanta for 99 cents. The new size could draw people lo oking for a bargain, in that a 20-ounce bottle costs $1. 25 to $1. 50.An ad campaign called â€Å"Open Happiness† and tied to the â€Å"Coke Side of Life† ads launched on â€Å"American Idol† last week. One spot features two students sitting across from each other in a library and flirting by drawing competing images of Coke bottles and on their arms. â€Å"A lot of people have left the category,† Beverage Digest editor John Sicher said last week. â€Å"Also, a lot of young people have not entered the category, so these ads may help Coke both recruit new young consumers and re-recruit some lapsed ones. † Coke plans to run three ads during Sunday's broadcast of the Super Bowl football championship on NBC.PepsiCo spokeswoman Nicole Bradley said PepsiCo would air five to six minutes of commercials for bottled drinks during the Super Bowl, making it the biggest advertiser for the game. The ads will feature Pepsi, Gatorade, PepsiMax and SoBe Life Water. With the launch of its new logo, the company also has increased its number of drink ads on billboards and in other public places such as subway stations, bus stops and on tops of taxis. In recent years, as U. S. soda sales fell steadily — including 2. 5 percent in the third quarter last year at PepsiCo,  while Coke doesn't break out soft drink performance — the two turned to other bottled drinks for growth. PepsiCo refocused its drinks portfolio around bottled Lipton teas and Starbucks coffees, its Aquafina bottled water, Izze sparkling juice drinks and others.Coke made the biggest drinks acquisition in industry history in June 2007 when it bought Glaceau's VitaminWater for $4. 1 billion. Though its products contain plenty of sugar, the brand had attracted health-conscious consumers with drink names such as Power-C, Defense, Endurance, Rescue and Multi-V.But CEO Muhtar Kent said last fall that soft drinks are the â€Å"oxygen of our industry. † The chief exec utives of both soda makers indicated they were refocusing on soft drinks last fall as consumers felt the weight of a recession but it had not yet been officially declared. PepsiCo's push is â€Å"complementary† with the trend of shoppers trading down, the company's North American beverages chief Massimo D'Amore said Tuesday. He declined to say the company was appealing to consumers' pocketbooks. â€Å"We will not communicate on price,† he said in an interview. â€Å"Value to consumers is much broader than price.It's not the primary focus of our marketing. â€Å"D'Amore told reporters gathered Tuesday to hear details of the company's Super Bowl plans that Pepsi's drink portfolio is the â€Å"exact ammunition† it needs to win in the current climate. Chief Executive Indra Nooyi has said the company — which also owns the Frito-Lay, Tropicana, Gatorade and Quaker brands — aims to slow the decline of U. S. soda sales. Both companies are grappling with how to hold on to consumers that have grown wary of the high-fructose corn syrup that is used in a wide variety of bottled drinks, from soft drinks to bottled teas and energy drinks.David Schardt, senior nutritionist at the nonprofit Center for Science in the Public Interest, said â€Å"the companies' latest campaigns are not going to improve public health if sales of sugar-based sodas do rebound†. â€Å"We already drink too many of our calories† he said. ECONOMIC ANALYSIS OF AN OLIGOPOLY MARKET STRUCTURE 1. INTRODUCTION 1a. ARTICLE SUMMARY Not many corporations can boast of a 100 Year rivalry. The beverages industry witnessed such intense competition between Coca-Cola and PepsiCo.One can say that the competition between the corporations was and still is  so intense that it could be likened to sibling rivalry. The product offerings of both companies are so similar, if Pepsi were to offer a new product it wouldn’t be surprising to see Coca-Cola follow suit. Pep si has always taken the lead in developing new products, but Coke soon learned their lesson and started to do the same. The companies not only compete in soft drinks, but also have branched out to other beverages including coffee, juice drinks and even water. As the companies lose their market share in energy drinks and pricy bottled water in recent years; now they refocus on soda pop to draw customers back.PepsiCo is innovative with launching a marketing campaign of new logos while Coke’s campaign is price strategy with a range of cheaper products. The fact is each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty. 1b. JUSTIFICATION OF THE TOPIC Pepsi and coke control over 75. 3% of market (as shown in the figure 1).These two companies have significant control over the direction of the market in terms of price, quality and taste. This clearly indicates that the industry has a duopolistic structure. It is not easy to enter into the market as it needs a large investment and can expect the big players to crush into the competition. The presence of barriers to entry protects the present players from competition from new firms. The companies compete on product differentiation either through product itself or through heavy advertising to reduce the elastic of demand for their product.Clearly the industry is oligopolistic with the market shared between these two firms, and the oligopoly characteristics of high concentration ratio, fewness, high barriers entry, product differentiation and mutual interdependence apply. Figure 1 Source: Beverage Marketing Corporation, New York. Retrieved from www. beverageworld. com > â€Å"data and statistics† on 4/10/2008 2. ECONOMIC ANALYSIS A firm under oligopoly faces a kinked demand curve (see figure 2). The point of th e kink is the point of the established market price.The kink of the demand curve suggests that a competitor would react asymmetrically to price increases and price decreases by the firm. Suppose the price is established at $1. 99 for a six-pack of either Pepsi or Coke. Let's consider the demand curve for Pepsi. If Pepsi increases its price to $2. 49 per six-pack, it will lose some of its market to Coke along the AB component of the demand curve. Pepsi will be able to sell 500 six-packs a day instead of the original sales level of 1000.Coke is likely to stay at $1.99 and enjoy the additional sale, as some people who were originally buying Pepsi will be switching to Coke. If Pepsi lowers its price to $1. 49 to gain an advantage over Coke and increase it sales to 1500 six-packs, it may not succeed. The increase in sales by Pepsi to 1500 can only happen if Coke did not react to Pepsi's price cut. However, Coke is likely to match the price reduction by Pepsi to protect itself against los s of market share. As the result of price cuts by both Pepsi and Coke, there will be an increase in sales by both — at least partially at the expense of smaller competitors.The sales of Pepsi increase to 1300 six-packs per day from the original 1000. This is along the BC segment of the demand curve. Therefore, there are two demand curves facing Pepsi—AB relatively elastic for price increases and no reaction by Coke, and BC relatively inelastic for price decreases and price matching reaction by Coke. This explains the kinked demand curve for Pepsi and similarly for Coke. Notice that the kink in the demand curve is at the established market price. It is also important to realize that the established price tends to be maintained.Neither Pepsi nor Coke will be inclined to raise their price since it would cause loss of sales and market share to the rival. Also neither of them is particularly interested in lowering the price and starting a price war since the outcome is loss of profit for both in favor of consumers. The profit maximization level of output can be determined by adding to the demand-MR model the cost curves for a firm under oligopoly. The profit maximizing level of output is 1000 six-packs of Pepsi, where MC = MR. Pepsi can sell this quantity at $1. 99 according to the demand curve.The average total cost of production at 1000 level of output is $0. 99 per six-pack. Therefore the company is making $1000 a day of economic (or excess) profit as illustrated in Figure 3. An interesting observation is that the profit maximization of oligopolies, generally, occurs at the kink of the demand curve, which in-turn represents the established market price and market shares of the oligopolies. Another observation is that moderate changes in the cost conditions of oligopolies do not cause a change in their profit maximization quantity and price as long as they are in the vertical range of the MR curve.This implies that technological improvements that lo wer the cost of production or change in the price of inputs encountered by an oligopoly would not lead to a quantity or price change. We therefore suggest that under an oligopoly market prices are rigid. Firms especially avoid lowering their price from fear of igniting a price war. Instead oligopolies resort to non-price competition such as advertising. Price wars can and occasionally do occur when one of the dominant firms in the oligopoly market experiences a significant decrease in its production cost and attempt to increase its market share.Coke and Pepsi know that they are spending millions of dollars on advertising just to counter each other’s ads. Advertising game will provide us with a modeling framework within which to show the choice that the managers of oligopolistic firms face. ( see figure 4) Although it would increase both firms’ payoffs if both play â€Å"Less Advertising†, this cannot be easily achieved. According to the above payoff matrix, play ing â€Å"Intensive Advertising† yields a higher payoff for Coke no matter what Pepsi does. In other words, â€Å"Intensive Advertising† is Coke’s dominant strategy.Similarly, â€Å"Intensive Advertising† is also Pepsi’s dominant strategy. Given that there is no guarantee the other player plays â€Å"Less Advertising†, each player will play â€Å"Intensive Advertising†, which is the unique Nash equilibrium of this game. 3. CONCLUSION Sales of carbonated soft drinks have been declining in US for several years, as consumers turn to a growing number of new beverages like enhanced waters, sports drinks and energy drinks. But the problems have accelerated in a volatile economy, with consumers eating at restaurants less and buying fewer grab-and-go beverages.In addition, consumers are increasingly choosing tap water over other beverages at restaurants and at home to help save money and the environment. Both companies have also relied on fin ding new markets, especially in foreign countries. Although the goal of both companies are exactly the same, the two companies rely on somewhat different marketing strategies. The companies must be willing to accommodate their â€Å"target markets†. They have to always be creating and updating their marketing plans and products. Gaining market share occurs when a company stays one-step ahead of the competition by knowing what the consumer wants.

Comparison of two Poe short stories Essay

The â€Å"Tell-Tale Heart† and â€Å"The Black Cat† are two short stories written by the author Edgar Allan Poe respectively in 1843 and 1845. The two short stories which are characterized by a gothic and mysterious atmosphere has a very similar plot setting, but how do you differ the reason for killing an old innocent man(TTH), and a sudden hanging of the cat that you used to love(BC)? Poe gives a unique opportunity to analyze the way of human behavior through his short stories, where you as a reader have to study the minds of insane individuals who claim to be sane. The atmosphere of Poe’s two shorty stories indicates a lot of fear, which makes the tension rise as the timeline develops. This is seen in both stories, even though we have one big difference regarding the order of the events; in the â€Å"Tell-Tale Heart† our starting point is in a prison or in a mental health center most likely, where the protagonist recounts the preceding actions, which has led him to the place he is now. This means that we know the whole plot of the story. This flashback-like telling technique makes the reader focus more on aspects we normally consider less important; why does the heartbeat get louder and louder? â€Å"[†¦] the noise arose over all and continually increased. It grew louder – louder – louder!†(P. 158 l. 9-10). These dark and odd aspects are quite important in the â€Å"Tell-Tale Heart†, not only because they make the story more exciting and thrilling by the anaphors for instance, but also because it leads us toward a more â€Å"right† comprehension of the protagonists` behavior; how and why is he driven to his state of mi nd? Poe’s way of writing makes the tension rise a lot towards the end. It almost feels like the text is speeding up for the reader because of the action-packed ending containing all of these repetitions and exclamation marks. Furthermore is the monologue also a central factor in both short stories affecting the atmosphere, because the protagonists enrage themselves more and more. No other individuals tries to calm them down in any way, ask how they are etc. Especially this makes them seem even crazier. In â€Å"The Black Cat† is the atmosphere also dark and frightening, but not exactly in the same way though. In contrast to the â€Å"Tell-Tale Heart† are the smaller effects not that important in â€Å"The Black Cat†. The atmosphere is  more affected directly by the protagonist whose mood seems to be changing a lot through the story. The atmosphere appears almost idyllic in the beginning when the narrator tells us about this love for animals: â€Å"I was especially fond of animals, and was indulged by my parents with a great variety of pets. With these I spent most of my time, and never was so happy as when feeding and caressing them.† (P. 1 l. 21-23), but as the protagonist starts to go out and drink he gets more and more irritable. It seems like he is aware of the changing, but he finds himself unable to reverse it somehow. The answer for this might very well be the alcohol, which gives the atmosphere a huge twist as the protagonists’ senses are attenuated and he catches the wrong impressions of his formerly loved cat Pluto: â€Å"One night, returning home, much intoxicated, from one of my haunts about town, I fancied that the cat avoided my presence.† (P. 2 l. 55-56). The negative side effects of the alcohol withdraw a condition influenced by paranoia for the protagonist. Poe has an unusual way of building up a fearful; more likely a disgusting atmosphere around hobbies containing good moral and mutual pleasure; caretaking of an old man and petting a loyal cat – not really the things we would consider evil. He does this deliberately to make the reader focus more on the protagonist’s personalities: Why would anyone hang a sweet cat or a kill an old man? The relationships are turned upside down; your friends become your enemies. If we take a closer look on the spectacular personalities we most likely indirectly make an interpretation of the protagonists who are defending their extreme behavior. This is specifically seen in the â€Å"Tell-Tale Heart†, wherein the protagonist tries to argue for his actions several times: â€Å"And have I not told you what you mistake for madness is but over-acuteness of the senses?† (P. 156 l. 27-28). The denial of the madness almost appear logic to some individuals perhaps, but you do not call it mitigating circumstances what so ever if an individual can hear the heart pounding of a dead man. This is in fact the biggest difference between the two men – the protagonist in the â€Å"Tell-Tale Heart† could as well be a woman, but he says: â€Å"You fancy me mad. Madmen know nothing.† (P. 155 L. 3). For that reason we  assume the individual is a man; a man who has planned his murder for about a week. In contrast to this has the protagonist in â€Å"The Black Cat† not planned his murderous actions at all, but carries them out in blind rage. Besides this does the two protagonists have a lot in common regarding the narration especially. They both seem unreliable; they cannot be completely accurate with everything that happened in the past, particularly the narrator in â€Å"The Black Cat† since he was intoxicated by alcohol most of the time. Both titles say a lot about the narrators as well. The title in the â€Å"Tell-Tale Heart† can be put in relation to the narrator and his own heart, because he can’t bare his own actions at last and we think that it is in fact his own heart that pounds so hard in the end of the story due to the feeling of guiltiness. This applies equally in the other short story, wherein the man is suppressed by guiltiness in the end and suddenly kills his lovely wife. Furthermore is the thematic subject almost the same as the title interpretation; the human heart cannot bare such guiltïÆ'  outwardly they both seem very confident when the police searches the house, but the inside is the guilt-feeling increasing, which reveals the protagonist’s evil acts in the end. Poe masters the gothic genre very well by creating this fearful environment; even making the home a frightening place in the â€Å"Tell-Tale Heart†, whereas he makes irrational pets rational and makes the narrators irrational murdersïÆ'  relationship turned upside down again, this time regarding outwardly behavior. He changes the abilities of human nature in the big whole, which makes the stories a bit hard to analyze and therefore we must as reader think like a psychologist to obtain a slightly right comprehension of the unique stories.

The Things They Carried Rhetorical Analysis Essay Essays

The Things They Carried Rhetorical Analysis Essay Essays The Things They Carried Rhetorical Analysis Essay Paper The Things They Carried Rhetorical Analysis Essay Paper Essay Topic: The Things They Carried The Things They Carried Rhetorical Analysis Essay In The Things They Carried by Tim O’Brien, O’Brien uses many short stories to describe his experience in Vietnam. The story that captured many aspects of writing was â€Å"How to Tell a True War Story† because it acts as a guide to writing a true story. O’Brien uses many different rhetorical strategies, narrative techniques, and establishes a theme in this story to help develop his characters and story line. Tim O’Brien uses several rhetorical strategies in this story. A strategy that is easily found in the story is imagery. He uses a lot of sensory details to help the reader know what it feels like in a certain situation. â€Å"Except for the laughter things were quiet,† (67) and â€Å"You hear stuff nobody should ever hear,† (69) are some quotes that describes the sounds the soldiers are hearing. O’Brien uses sight as a big component for setting up the setting and describing what the soldiers saw. â€Å"A handsome kid, really. Sharp grey eyes, lean and narrow-waisted†¦Ã¢â‚¬ (67), â€Å"A deep pinkish red spilled out on the river, which moved with no sound†¦(68). Another rhetorical strategy that O’Brien uses is motif. The motif that he uses is â€Å"†¦true war story†¦Ã¢â‚¬  He uses this phrase throughout the story to help the reader understand how to write a story. â€Å"A true war story is never moral. †(65). This quote is basically saying that a true war story tells it how it is; it doesn’t try to make things easier for the reader to digest. â€Å"You can tell a true war story if it embarrasses you. (65) This quote is saying if you don’t want the offensive words or phrases then you don’t want the truth of the story. â€Å"In many cases a true war story cannot be believed. †(68) The last strategy that O’Brien uses in this story is irony. There are many places in this story when O’Brien’s ideas contradict themselves. Whe n Curt Lemon dies, O’Brien describes it as beautiful. â€Å"†¦when he died it was almost beautiful, the way the sunlight came around him and lifted him up†¦Ã¢â‚¬  (67) Most people wouldn’t associate death with beauty, especially the way the Curt Lemon died. Another place where he displays irony is in the beginning of the story he says that Curt Lemon died when he was playing a game with Rat Kiley but later on, after he’s given some advice on how to write a true war story, he tells the reader how Curt Lemon actually died. This is ironic because he is giving advice on how to write a story but he didn’t take his own advice. The last place of irony is when O’Brien says that this story was actually a love story. When most people think of death and war they think of sadness and tragedy. And these war stories, according to O’Brien, were love stories. Tim O’Brien uses two narrative techniques in â€Å"How to Tell a True War Story†. First he splits the story into three different sections. The first part being Rat Kiley writing his letter to Curt Lemon’s sister about the relationship they had. The next section is describing the correct way of writing a â€Å"true war story†. And the last is O’Brien looking back on stories and his story telling techniques. O’Brien separates the story into three different parts to give the reader an example of a story that is â€Å"true†. The next section would about the truth about writing a true story and the last section is his personal reflection on the whole situation. The other narrative technique is that O’Brien retells certain events. He retells how Curt Lemon died, he retells Mitchell Sanders telling a story, and he retells how women react when you tell them stories about the war. Tim O’Brien retells stories and events to make his own story more believable. O’Brien gives the main character his own name and naming all of the other soldiers which makes it difficult to label the book as fact or fiction. The theme of â€Å"How to Tell a True War Story† is that everything is not what it seems. The truth is often ugly. When most people want to tell a story about war they will try to sugar coat it so the reader or listener will understand it better. But to truly understand something you need to get the full aspect of it. O’Brien gives many ideas as to ways to tell whether a story is true but most people don’t want to hear it or even understand. That is why some storytellers don’t tell the whole truth when writing, to make their work more appealing. The real purpose of stories is to relate the truth of experience, not to create false emotions in their audiences. â€Å"How to Tell a True War Story† has aspects that help the story become more connect. O’Brien uses many rhetorical strategies like irony, imagery, and motifs that get the reader thinking. Imagery helps develop the setting and the characters. Motifs helped tie the whole story together, and irony brings an unexpected twist to the story. He also retells events and splits the story into three sections. And he reveals the overall theme of the story which is the truth may be ugly but it needs to be known.

Dessartation Proposal Essay Example | Topics and Well Written Essays - 1000 words

Dessartation Proposal - Essay Example Further, the Project would be managed by a consortium of developers – International with partnership of local ones. In a third-world city, there are numerous pressures from the local political and economic setup for additions and deletions of the proposed route. This can take the form of tedious litigation that should be factored in the planning process. A failure to do so would result in time and cost overruns. Before embarking on a project the size of a metro, the scope in terms of the kilometre or mile length and the routes that it would cover needs to be decided. This is of course subject to iterations as the various approvals and considerations of the authorities and the citizenry themselves needs to be taken into account. Also, the land to be acquired for laying the metro needs to be identified upfront and all obstacles to the acquisition must be dealt with. This is the single biggest reason for delays in the metro projects worldwide. As far as possible the scope of the project should be frozen before the commencement of actual work. However, in reality, it would not be feasible to completely have the blue-print ready before we literally â€Å"hit the ground†. Any changes to scope must be approved by a board of the project consisting of the representatives of the consortium, the local authorities and the public if invited. An â€Å"in principle† approval has to be ensured before the scope of the project is submitted for funding and technical feasibilities. Time is of the essence in any project and particularly so in the case of a metro for a city that is groaning under the weight of the inadequate infrastructure. There should be sweeteners for completion on time and penalties for delays. Of course, delays on account of litigation, no approvals and other exigencies should be factored into the budget. As outlined above, delays in the timelines are mainly due to legal

Gender Identities, Stardom and the Italian Popular Music Essay

Gender Identities, Stardom and the Italian Popular Music - Essay Example This "Gender Identities, Stardom and the Italian Popular Music" essay outlines the gender stereotypes in the music industry specifically in Italian one. It is obvious that stardom is linked to the notion of spectacle which means that it is not possible to achieve stardom without doing something spectacular. The relationship between music and spectacle is a difficult one as the lyrics alone may not create powerful attraction. Te singer has to tactfully perform in order to create spectacle. The singer has to evolve as a performer to manipulate the viewers with the use of specific gestures and language. Music making is a craft and artists tend to use different criteria to gain the attention of the audience. One of their techniques is to manipulate their appearances to attract the viewers that are playing with their gender. They often do it by adopting features similar to their opposite sex. Contrary to Jackqueline Warwick, who argues that pop stars are feminine, a phenomenon that may be restricted to male pop stars but not to female artists. In the case of female pop stars, they tend to imitate masculinity in their performances to become the centre of attraction. Gender criterion has played a vital role in the construction of stardom. Male and female singers get different reception from the audience due to their gender identities because the conventional and widespread perceptions about the roles of men and women have made some specific boundaries for the performances and approached of men and women when they perform in media.